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Samvakti Journal of Research in Business Management

Review Paper Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review
Shweta Oza

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July 12, 2023

India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social...

Samvakti Journal of Research in Business Management

Conference Paper A Study on Consumer Decision-Making Process
Dr Anubhav Soni

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December 02, 2021

In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in this domain of purchasing...

Samvakti Journal of Research in Business Management

Review Paper Role of Customer Engagement in Building Customer Loyalty- A Literature Review
Dr. Rohit Bansal , Nishita Pruthi

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October 03, 2021

Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be...

Samvakti Journal of Research in Business Management

Conference Paper Evaluation of labour conditions and worker rights in the Tea industry with special reference to corramore Tea estate
Rahi Masoom , Priyanka Swargiary

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March 22, 2025

The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against...

Samvakti Journal of Research in Information Technology

Conference Paper A Review Paper on Cloud Computer Architecture
Dr.Kashif Qureshi

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December 11, 2021

Due to significant developments in processing and memory technology, as well as the number of web Users, computers are becoming less, better potent, but more generally available than it has ever been. As a consequence of this technical movement, cloud technology has emerged...

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Apparel System and Innovative Design Journal	International Research & Advancement in Microbiology and Biotechnology	Journal of Current Research and Development in Agricultural Sciences
Journal of Current Research and Innovation in Pharmaceutical Sciences	Samvakti Journal of Research in Business Management	Samvakti Journal of Research in Information Technology

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