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Samvakti Journal of Research in Business Management

Conference Paper Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, , Dr. Meera Gupta, , Dr. G.N. Katahare

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April 17, 2025

In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in...

Samvakti Journal of Research in Business Management

Conference Paper Evaluating the Role of Digital Technologies in Strengthening Youth Entrepreneurial Competitiveness: A Case Study of Kalinga University in Raipur City
Mr. Nazifi saleh , Marieta Jagdalla

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April 11, 2025

This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were gathered from 85 respondents...

Samvakti Journal of Research in Business Management

Conference Paper Investigating the Challenges and Opportunities of Adopting Sustainable Supply Chain Management in Kano
Mr. Sadiq Isa Yusuf Yusuf , Dr. Deepti Patnaik, , Nnamdi Humphrey Mbaebie

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April 11, 2025

Sustainable Supply Chain Management (SSCM) plays a crucial role in shaping the economic, social and environmental sustainability of businesses in developing economies. This study investigates the challenges and opportunities of adopting SSCM in Kano State, Nigeria. Using...

Samvakti Journal of Research in Business Management

Conference Paper A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati city
Anurag Sarma , Ananya Banik

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March 23, 2025

The adoption of green packaging is essential for businesses seeking to reduce their environmental impact and meet rising consumer demand for sustainability. According to a 2023 report by Smithers, the global green packaging market is projected to reach $441.4 billion by 2027...

Samvakti Journal of Research in Business Management

Conference Paper Evaluation of labour conditions and worker rights in the Tea industry with special reference to corramore Tea estate
Rahi Masoom , Priyanka Swargiary

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March 22, 2025

The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against...

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Apparel System and Innovative Design Journal	International Research & Advancement in Microbiology and Biotechnology	Journal of Current Research and Development in Agricultural Sciences
Journal of Current Research and Innovation in Pharmaceutical Sciences	Samvakti Journal of Research in Business Management	Samvakti Journal of Research in Information Technology

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