Prof. Saravanan Sugadevan

Saravanan holds a bachelor’s degree in Physics and MBA in Marketing and Human Resource Management from Tamil Nadu College of Engineering. He completed his M.Phil (Marketing) in 2002 from SNR Sons college. He is a well trained Management faculty by IIM (IIM Indore- FDP Batch 2015). He received a research fellowship from IIT Delhi during (May-June) 2017

His PhD research area is “M-Commerce adoption and diffusion in rural India”

He has presented research papers at conferences organized by IIMs(Indian Institute of Management), IITs(Indian Institute of Technology) and NITs(National Institute of Technology). He has published papers in Scopus indexed journals. In the year 2015 he was awarded as “Junior Educator and Scholar” by NFED (National Foundation for Entrepreneurship Development) on Teachers Day (5th June 2014). . 

He has 5 years of industrial experience and more than 10 years of teaching experience. During his corporate career he served as a trainer for reputed financial corporations like Bajaj Allianz General Insurance Co Ltd. He trained managers, brokers, bank employees, agents, corporate employees to excel.

At JKSHIM (Justice K S Hegde Institute of Management, Nitte – ACBSP Accredited) he teaches financial services, Industrial Marketing, Rural and Social Marketing and Performance Management. He has inclination towards adopting innovation and interactive pedagogy in the class room. He likes to spend time on machine learning, data science and digital marketing. He is associated with few insurance companies as a freelance trainer.

Research Interest: 
  • Marketing
  • Finance
  • Human Resource Management
  • General Business Management
  •