Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be...
Waste management is collection, transportation and disposal of garbage, sewage, and other waste products. Waste management is the process that deals with different kinds of waste and provides a numerous number of solutions to recycle items that do not belong to trash. The...
The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against...
India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen Z, is making the world...
Nowadays, most filmmakers are aggressively promoting films that utilize social media to broaden their audience's awareness of particular films. Only a few studies have looked at marketing campaigns, social media site activity, movie appraisal, and movie viewing preferences....
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