Brand Management

Creating a brand image of the company is important, it helps the company to create a positive impact and also launch a experimental products.
 

Samvakti Journal of Research in Business Management

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Brand Management
Article - Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon
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November 13, 2020
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only...
Brand Management
Article - Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon
Download PDF
November 13, 2020
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only...
Brand Management
Article - Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon
Download PDF
November 13, 2020
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only...

Members of Editorial Board

Dr. NIMIT Gupta
Fortune Institute of International Business
Member Since: Wed, 25th March 2020
Dr. Nagaraj Samala
School of Innovation and Management
Hyderabad , India
Member Since: Mon, 11th May 2020
Prof. Dr. Deependra Sharma
Karnavati University
Gandhinagar , India
Member Since: Sat, 30th May 2020
Dr. SHANTI J
Amity Global Business School
BANGALORE , India
Member Since: Sat, 01st August 2020
Prof. Dr. Dilip Nandkeolyar
IMM Business School
Delhi , India
Member Since: Fri, 01st May 2020
Prof. Dr. Nikhil Monga
Chandigarh Group of Colleges
Sahibzada Ajit Singh Nagar , India
Member Since: Tue, 13th October 2020

Members of Reviewer Board

Mr. PRAPHUL SARMA
Hindusthan College of Arts and Science
Tamil Nadu , India
Member Since: Thu, 09th July 2020
Dr. SHANTI J
Amity Global Business School
Bangalore , India
Member Since: Mon, 10th August 2020