Conference Paper ID : sjrbm.2025.44 | Open Access | DOI : 10.46402/sjrbm.2025.44

Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore



Monisha A, Varun Raj R, Shruthi A
Submission Date : March 09, 2025 Publication Date : July 10, 2025Last Update Date : August 14, 2025
Last Update Activity: Updated DOI Identifier


Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home shopping. This changing trend has made it hard for physical stores to compete with the online platforms offering the most suitable products compared with prices and free delivery facilities. Many Bangalore-based traditional merchants are therefore, making their business plans change in order to outdo the competition. Making it more specific, small businesses now require online presence for guaranteeing enough online presence and to maintain their footing in a more digitized marketplace. E-commerce has scaled rapidly, which seriously impacts the retail stores of Bangalore, as its footfalls have decreased by 50%, revenue declined by 42%, and e-commerce has risen by 220% over the last five years. Ease of convenience, better pricing, and easy digital adoption makes it smooth to shift towards e-commerce when their businesses are otherwise small in scale, mall-based or retail employment. The only way for physical stores to survive will be through the adoption of omnichannel strategies, updating the in-store experience, and adapting technology to the change in consumer behaviour.
 
Pain Text:
Monisha A, Varun Raj R, , Shruthi A (2025), Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore. Samvakti Journal of Research in Business Management, 6(1) 484 - 494. DOI : 10.46402/sjrbm.2025.44