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Article
Quality assessment of non-alcoholic beverages sold in Uttarakhand marketplaces
Sakshi Gupta , Ms. Deepti Gulati December 08, 2025 Non-alcoholic beverages produced and distributed for commercial purposes are susceptible to microbial contamination. This study aimed to assess microbial loads and identify specific microbes in these beverages. Through a cross-sectional study, 467 samples were randomly... |
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October 09, 2025 Algorithmic trading has been revolutionising financial markets by using the advanced technology, such as the artificial intelligence (AI), to make the trading decisions. In this paper, a comprehensive comparative analysis was made about the impact of AI in algorithmic... |
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Short research paper
Investor’s attitudes towards mutual funds for leisure tourism
Ms. Sonia Gupta , Dr. Bindu Roy September 22, 2025 This study investigates investors’ perceptions of mutual funds as a funding source for leisure travel. We collected data from 115 respondents in Delhi using semi – structured questionnaire and convenience sampling. The results show that a significant percentage of investors... |
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Conference Paper
Emotional intelligence and risk perception in investment decisions: A Comprehensive Review
Lakshmi R. , Praseeda Challapalli August 26, 2025 Investment decision-making is significantly impacted by emotional intelligence (EI), which affects how people see risk, react to market swings, and overcome psychological biases. Important EI domains like self-awareness, self-regulation, and empathy contribute to improved... |
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Short research paper
Demographic Influences and Adoption Behavior of UPI Applications: An Empirical Analysis
Syed Shahid Raza , Praveen Gujjar J, , Lubna Ambreen, , Madappa M, , Nikitha K August 20, 2025 India's digital payments landscape is rapidly transforming, with more individuals adopting digital transactions due to advancements in payment infrastructure. One of the key drivers of this shift is the widespread use of Unified Payments Interface (UPI) applications, which... |
