The rapid advancement of artificial intelligence (AI) has significantly transformed talent acquisition, reshaping how organizations recruit and select candidates in the digital era. This study examines the impact of AI-driven technologies on recruitment strategies by analysing relevant academic literature. AI-powered tools such as resume screening, applicant tracking systems, Chatbots, and automated interview scheduling enhance candidate sourcing, streamline screening, and optimize decision-making while improving the overall candidate experience. This research highlights the need to balance technological innovation with human oversight to ensure transparency, fairness, and inclusivity in hiring practices. AI enhances scalability, reduces costs, and mitigates biases in recruitment, offering valuable insights into its transformative role in talent acquisition.