Artificial Intelligence (AI) is significantly transforming various industries, including marketing and marketing communications. AI enhances the efficiency of marketing activities, benefiting not only large corporations but also small and micro businesses. In social media, AI plays a crucial role in content creation, post scheduling, campaign analysis, and audience engagement. Integrating AI tools into social media management can improve marketing communications' effectiveness and performance. This research paper examines the impact of AI on social media within small and medium enterprises (SME’s). It explores recent advancements, expert perspectives, and empirical studies while offering recommendations on AI-driven techniques for optimizing social media marketing.