Akanksha Kathuria is a dedicated researcher currently pursuing a PhD from JC Bose University of Science and Technology, YMCA, Faridabad. She holds an MBA, an MA in Yoga, and an MA in English Literature. Additionally, she is a certified digital marketing trainer with 15 years of academic experience. She has published papers in Scopus-indexed, UGC CARE-listed, and ABDC-indexed journals, and has presented her work at prestigious institutions such as the Indian Institutes of Management (IIMs). Her research focuses on electric vehicles, marketing, and sustainability, exploring technology, market adoption, and consumer behavior related to electric vehicles, with an emphasis on marketing's role in promoting sustainable practices. She is actively seeking further research opportunities to continue contributing to these vital fields.