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Samvakti Journal of Research in Business Management
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Conference Paper -
sjrbm.2025.37 -
Open Access
Published On: May 21, 2025 E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is propelled by the ubiquitous reach of the internet... |
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Conference Paper -
sjrbm.2025.31 -
Open Access
Vaddi Siva Sai Kumar
, Archana Srinivas, Swathi Kantharaju, Ziyad Mohammad M K, Perugu Sai Manoj
Published On: May 18, 2025 The integration of Artificial Intelligence (AI) in recruitment processes has revolutionized the traditional methods of candidate selection, transforming it into a more efficient and streamlined approach. AI-powered tools and machine learning models are increasingly being used to automate various... |
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Conference Paper -
sjrbm.2025.30 -
Open Access
Published On: May 14, 2025 Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as chatbots, predictive analytics, and... |
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Conference Paper -
sjrbm.2025.52 -
Open Access
Published On: May 14, 2025 The acceptance of modern banking is not easy for everyone, as technology is not always readily accessible or understood by the entire population. Digital banking services offer a wide range of features, from viewing balances to making international payments, and these services cater to the masses... |
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Conference Paper -
sjrbm.2025.53 -
Open Access
Published On: May 03, 2025 Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability... |
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Conference Paper -
2021.01.12 -
Open Access
Published On: December 02, 2021 In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in this domain of purchasing policymaking procedure in... |
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Conference Paper -
sjrbm.2025.32 -
Open Access
Published On: July 22, 2025 The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines the role of UPI apps in fostering sustainable... |
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Conference Paper -
sjrbm.2025.53 -
Open Access
Published On: May 03, 2025 Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability... |
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Conference Paper -
sjrbm.2025.28 -
Open Access
Published On: April 22, 2025 The impact of exchange rates volatility on global trade in Liberia, Liberia is located in West Africa with approximately 5,649,942 population which is equivalent to 0.07% of the total world population according to Worldometer[17] . A little nation with exchange rate volatility has caused some... |
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Conference Paper -
sjrbm.2025.23 -
Open Access
Published On: March 22, 2025 The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against this backdrop, the paper... |
Pages
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Conference Paper -
sjrbm.2025.84 -
Open Access
Published On: July 13, 2025 This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-... |
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Article -
202009.49.297 -
Open Access
Published On: January 29, 2021 This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and channel. This paper tends to conjointly see that a... |
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Conference Paper -
sjrbm.2025.53 -
Open Access
Published On: May 03, 2025 Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability... |
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Conference Paper -
sjrbm.2025.89 -
Open Access
Published On: April 28, 2025 Before now, the growth of technology such as the internet, artificial intelligence, and technology-based payment solutions, financial institutions have adopted complex business models than ever before. This study focuses on Axis Bank and HDFC and draws a comparative analysis of the two about India’... |
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Short research paper -
sjrbm.2025.123 -
Open Access
Published On: September 22, 2025 This study investigates investors’ perceptions of mutual funds as a funding source for leisure travel. We collected data from 115 respondents in Delhi using semi – structured questionnaire and convenience sampling. The results show that a significant percentage of investors manage and examine their... |
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Members of Editorial Board
Pages
Members of Reviewer Board
Pages
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2025) | 34 |
| General Issue 2 (2025) | 8 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2024) | 1 |
| General Issue 2 (2024) | 5 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2023) | 1 |
| General Issue 2 (2023) | 1 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2021) | 2 |
| General Issue 2 (2021) | 4 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2020) | 5 |
