Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be...
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in...
This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were gathered from 85 respondents...
The optimization of large-scale issues is fraught with challenges. Multi-modality, dimensionality, and differentiability are the main challenges. Traditional methods often fail to tackle such large-scale issues, particularly when the goal functions are nonlinear. The primary...
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only is it what makes a...
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