India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1 acre land in Poruwa for litchi farming ensuring a 150% increase of land for litchi supply in local and foreign markets, by 2028. Manufacturing industries allow optimal use of litchi (with shelf life of 3-4 days), for secondary market in form of juice and squash. However, at present day no such industry exists in Assam.
With the background of achieving Sustainable Consumption and Production, Goal 12 of Sustainable Development Goals, this paper attempts to study the economics of production and prospective markets for Tezpur litchi. It studies the investment on factors of production, expected returns and risk of production from 2022 to 2028. This paper aims to study the consumer market for litchi products, with emphasis on juice industry. It also attempts to understand the scope of the litchi juice market, in terms of size, turnover and risk perception for the producers through this period.