In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in the context of digital platforms. The paper begins with an introduction to the topic, followed by a detailed background and the importance of the study. The theoretical framework section discusses key theories and models relevant to brand experience and trust. The methodology outlines the search strategy, inclusion and exclusion criteria, and data sources. The literature review presents a thematic analysis of existing studies, highlighting key findings and gaps. The critical analysis and discussion section compares studies, identifies trends and contradictions, and discusses the strengths and limitations of existing research. The paper concludes with future research directions, a summary of findings, and implications for theory and practice.