This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate this flow of monetary expenditure to various production houses and content creators is made, as a significant portion of revenue is dependent on the nationality of content consumed by audience. Analysis of the percentage of total revenue outflow is studied. Finally, a dual system is suggested for maintaining sustainability in the media industry that allows healthy consumerism and ensures regulation, awareness and circulation of media properly with small modifications like allowing dubbing and subtitling of content in different languages. Under the sub-theme of Measuring and Monitoring Circular Economy Performance, this study attempts to highlight film as a commodity and how sustainable approach can help the industry flourish better