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Conference Paper -
Open Access
Ms. Srishti Tamrakar
, Dr. O.P. Gupta, , Dr. Meera Gupta, , Dr. G.N. Katahare
Published On: April 17, 2025 In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in the context of digital... |
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Conference Paper -
Open Access
Published On: April 11, 2025 This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were gathered from 85 respondents using an online... |
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Conference Paper -
Open Access
Mr. Sadiq Isa Yusuf Yusuf
, Dr. Deepti Patnaik, , Nnamdi Humphrey Mbaebie
Published On: April 11, 2025 Sustainable Supply Chain Management (SSCM) plays a crucial role in shaping the economic, social and environmental sustainability of businesses in developing economies. This study investigates the challenges and opportunities of adopting SSCM in Kano State, Nigeria. Using mixed method approach, the... |
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Conference Paper -
Open Access
Anurag Sarma
, Ananya Banik
Published On: March 23, 2025 The adoption of green packaging is essential for businesses seeking to reduce their environmental impact and meet rising consumer demand for sustainability. According to a 2023 report by Smithers, the global green packaging market is projected to reach $441.4 billion by 2027, with a compound annual... |
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Conference Paper -
Open Access
Rahi Masoom
, Priyanka Swargiary
Published On: March 22, 2025 The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against this backdrop, the paper... |
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Article -
Open Access
Published On: May 26, 2020 The capability approach, by Amartya Sen, has laid the novel foundation in the field of Economics and measuring and evaluating the well-being in all the aspects of the human life. The nature of development of economics has moved towards its central feature of the process of development and has... |
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Review Paper -
Open Access
Published On: October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other... |
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Review Paper -
Open Access
Published On: July 12, 2023 India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of... |
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Conference Paper -
Open Access
Published On: December 02, 2021 In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in this domain of purchasing policymaking procedure in... |
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Short research paper -
Open Access
Published On: January 29, 2021 The coronavirus disease is highly infectious and transmittable from human to human. It originated in Wuhan city of China and was detected in December 2019. It spread in Wuhan city quickly. Soon the news of this deadliest virus spreads throughout the world. The news was only of Wuhan city and not of... |
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Conference Paper - -
Open Access
Rahi Masoom -
, Priyanka Swargiary
Published On: March 22, 2025 The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against this backdrop, the paper... |
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Article - -
Open Access
Published On: May 26, 2020 The capability approach, by Amartya Sen, has laid the novel foundation in the field of Economics and measuring and evaluating the well-being in all the aspects of the human life. The nature of development of economics has moved towards its central feature of the process of development and has... |
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Conference Paper - -
Open Access
Ms. Srishti Tamrakar -
, Dr. O.P. Gupta, , Dr. Meera Gupta, , Dr. G.N. Katahare
Published On: April 17, 2025 In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in the context of digital... |
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Review Paper - -
Open Access
Published On: July 12, 2023 India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of... |
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Review Paper - -
Open Access
Published On: October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other... |
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Business Management
Conference Paper - Farmer’s attitude towards sustainable agriculture practices in Dalgaon Sailmari block of Darrang district in Assam Biraj Saha , Maharsi Das March 21, 2025 The study assesses the socio-economic characteristics of farmers, determine farmers' attitudes towards sustainable agriculture practices in Dalgaon-Sialmari Block. Data for the study were collected through by interview using a questionnaire method... Page No : 35 - 41 |
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Business Management
Conference Paper - Study on online education, it’s benefits and challenges Devraj Bhadury , Glorysa Nath, Anobi Chakrabarty March 21, 2025 Online education has necessarily modified the learning landscape, offering flexible access to a diverse range of courses and resources. This mode of learning enables students to study at their own pace and from any location, making education more... Page No : 22 - 34 |
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March 16, 2025 This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate... Page No : 1 - 11 |
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Business Management
Conference Paper - The economics of production and prospective markets of Tezpur Litchi Khushi Sharma March 16, 2025 India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1... Page No : 12 - 21 |
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Business Management
Conference Paper - Behavioral change theories and their application to stress management in selected hospitals in Guwahati: A comparative study Monalisha Konwar March 19, 2025 Healthcare professionals including doctors, nurses, and administrative staff, face high levels of stress, impacting their well-being and job performance. This comparative study focuses on the application of various behavioral change theories to... Page No : 42 - 62 |
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Business Management
Review Paper - Sustainable development’s awareness in consumer’s in tourism industry a literature review Shweta Oza , Dr. Kunjal Sinha July 07, 2024 The emergence of the digital era has positioned websites, apps, and social media platforms as crucial tools for disseminating information about sustainable tourism. Leveraging the potential of digital platforms is essential for effectively reaching... Page No : 1 - 12 |
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Business Management
Conference Paper - Assessing the Impact of Rapid Urbanization on Climate Change in Guwahati: Exploring Green Infrastructure Solutions Ananya Banik , Sushnata Goswami October 03, 2024 Rapid urbanization in Guwahati, a major city in northeast India, has significantly contributed to climate change, manifesting through increased greenhouse gas emissions, urban heat islands, and exacerbated flood risks. The unplanned expansion has... Page No : 35 - 44 |
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Business Management
Conference Paper - Examining the Role of Indian Corporate Philanthropy in Bridging the Educational Gap Ananya Banik , Neha Dey September 22, 2024 This research delves into the role of Indian corporate philanthropy in bridging educational disparities. Analyzing CSR initiatives by companies like Reliance, Wipro, Bajaj Auto, Infosys, and Tata Steel, highlights their contributions to enhancing... Page No : 9 - 18 |
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Business Management
Conference Paper - Enhancing Educational Efficiency: Integrating ESG Criteria into Administrative Model Ankita Sarma , Dr Sharmila Sharan October 03, 2024 Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where... Page No : 45 - 59 |
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Business Management
Conference Paper - Gen Z’s Sustainability Imperative: Transforming Industrial ESG Frameworks for a Greener Future Anushmita Baruah , Dr. Sharmila Sharan October 03, 2024 India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen... Page No : 19 - 34 |
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Business Management
Conference Paper - Sustainable development of green infrastructure in rural Ruonglevaisuo (Tipaimukh), Manipur. Rebecca Lalsansuok September 22, 2024 Sustainable development of green infrastructure in rural and hilly areas is imperative for balancing ecological health, economic growth, and community well-being. This study investigates the integration of green infrastructure practices tailored to... Page No : 1 - 8 |
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July 12, 2023 India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism... Page No : 1 - 20 |
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October 16, 2023 The purpose of this paper is to advance and evaluate bankruptcy prediction models utilising multiple discriminant examination, regression investigation, and neural networks analysis for Indian enumerated firms. As a result, financial ratios are used... Page No : 1 - 15 |
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December 12, 2021 Among the most pressing concerns of our time is the need to address sustainability in ongoing projects, including financial, social, and sustainable development. As a result of the growing emphasis on sustainable business operations, scholars as... Page No : 9 - 16 |
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December 12, 2021 This article examines the notion of ‘‘social entrepreneurship" in its widespread use from an analytic, critical, and creative standpoint, taking into account either the ‘‘social" and the ‘‘entrepreneurship" aspects of the term. There is a wide... Page No : 17 - 24 |
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Marketing
Review Paper - Role of Customer Engagement in Building Customer Loyalty- A Literature Review Dr. Rohit Bansal , Nishita Pruthi October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor... Page No : 1 - 7 |
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December 02, 2021 In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in... Page No : 1 - 8 |
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Business Leadership
Conference Paper - Leadership Aspirations, Administration of Perception and Attitude Sh. Sachin Gupta December 12, 2021 Although charisma is a critical component of transformative leadership, there are currently no reliable methods of forecasting leaders charm in an administrative settings, according to research. We may examine the various types of charisma as well... Page No : 25 - 32 |
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Consumer Behavior
Conference Paper - An Exploration of Sharing Files and Intellectual Property Rights Dr. Jitendra Kumar Singh December 12, 2021 Property law has been substantially eroded as a result of the rise of document uploading. Those who swap songs, videos, novels, and video games now account for up to 60% of Online activity. Due to the obvious modern software's prominence,... Page No : 33 - 40 |
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Human Resource Management
Article - A Review of Capability Approach and its Application Dr. Kiran Jadhav May 26, 2020 The capability approach, by Amartya Sen, has laid the novel foundation in the field of Economics and measuring and evaluating the well-being in all the aspects of the human life. The nature of development of economics has moved towards its central... Page No : 1 - 8 |
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Human Resource Management
Article - COVID-19 lockdown: Impact on migrant workers and suggestive measures Dr. Priya Makhija , Dr. Elizabeth Chacko November 03, 2020 COVID-19 has been declared pandemic by WHO, the impact of which is still getting assessed. The ways through which this situation has been handled world-wide is social distancing and lockdown. The decline in economic activity and constraints on... Page No : 9 - 18 |
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Brand Management
Article - Managing brand in tough times: A review of literature for future marketing Mr. Jagdeep Dhillon November 13, 2020 Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only... Page No : 19 - 37 |
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Consumer Behavior
Short research paper - Impact of Covid-19 on Education in India Ms. Nausheen Parkar January 29, 2021 The coronavirus disease is highly infectious and transmittable from human to human. It originated in Wuhan city of China and was detected in December 2019. It spread in Wuhan city quickly. Soon the news of this deadliest virus spreads throughout the... Page No : 38 - 53 |
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January 29, 2021 This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and... Page No : 54 - 62 |
