Mr. Sourabh Singh

Mr. Sourabh Singh

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Conference Paper - Open Access

Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era

Ms. Srishti Tamrakar , Dr. O.P. Gupta, , Dr. Meera Gupta, , Dr. G.N. Katahare

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Published On: April 17, 2025

In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in the context of digital...

Conference Paper - Open Access

Evaluating the Role of Digital Technologies in Strengthening Youth Entrepreneurial Competitiveness: A Case Study of Kalinga University in Raipur City

Mr. Nazifi saleh , Marieta Jagdalla

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Published On: April 11, 2025

This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were gathered from 85 respondents using an online...

Conference Paper - Open Access

Investigating the Challenges and Opportunities of Adopting Sustainable Supply Chain Management in Kano

Mr. Sadiq Isa Yusuf Yusuf , Dr. Deepti Patnaik, , Nnamdi Humphrey Mbaebie

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Published On: April 11, 2025

Sustainable Supply Chain Management (SSCM) plays a crucial role in shaping the economic, social and environmental sustainability of businesses in developing economies. This study investigates the challenges and opportunities of adopting SSCM in Kano State, Nigeria. Using mixed method approach, the...

Conference Paper - Open Access

A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati city

Anurag Sarma , Ananya Banik

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Published On: March 23, 2025

The adoption of green packaging is essential for businesses seeking to reduce their environmental impact and meet rising consumer demand for sustainability. According to a 2023 report by Smithers, the global green packaging market is projected to reach $441.4 billion by 2027, with a compound annual...

Conference Paper - Open Access

Evaluation of labour conditions and worker rights in the Tea industry with special reference to corramore Tea estate

Rahi Masoom , Priyanka Swargiary

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Published On: March 22, 2025

The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against this backdrop, the paper...

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Article - Open Access

A Review of Capability Approach and its Application

Dr. Kiran Jadhav

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Published On: May 26, 2020

The capability approach, by Amartya Sen, has laid the novel foundation in the field of Economics and measuring and evaluating the well-being in all the aspects of the human life. The nature of development of economics has moved towards its central feature of the process of development and has...

Review Paper - Open Access

Role of Customer Engagement in Building Customer Loyalty- A Literature Review

Dr. Rohit Bansal , Nishita Pruthi

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Published On: October 03, 2021

Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other...

Review Paper - Open Access

Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review

Shweta Oza

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Published On: July 12, 2023

India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of...

Conference Paper - Open Access

A Study on Consumer Decision-Making Process

Dr Anubhav Soni

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Published On: December 02, 2021

In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in this domain of purchasing policymaking procedure in...

Short research paper - Open Access

Impact of Covid-19 on Education in India

Ms. Nausheen Parkar

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Published On: January 29, 2021

The coronavirus disease is highly infectious and transmittable from human to human. It originated in Wuhan city of China and was detected in December 2019. It spread in Wuhan city quickly. Soon the news of this deadliest virus spreads throughout the world. The news was only of Wuhan city and not of...