Ms. Srishti Tamrakar

Srishti Tamrakar is a dedicated academic professional with 7 years of teaching experience. Currently working at Pt. Sundarlal Sharma Open University and pursuing research as a scholar at Hemchand Yadav Vishwavidyalaya, she has established herself as a contributor to academia. Srishti has presented research papers at prestigious institutions like IIM Jammu, IIM Nagpur, IIM Kashipur, and IIM Indore. With 7 published research papers, she demonstrates a strong commitment to advancing knowledge and excellence in her field.
Research Interest: 

E-commerce, masstige marketing, financial services.

Research Published on Samvakti Journals : 1
Discipline Count of Research
Market Research 1
Conference Paper - Market Research - Open Access
Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, , Dr. Meera Gupta, , Dr. G.N. Katahare
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Published Since: April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in the context of digital platforms. The paper begins with an introduction to the topic, followed by a detailed background and the importance of the study.