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December 08, 2025
Non-alcoholic beverages produced and distributed for commercial purposes are susceptible to microbial contamination. This study aimed to assess microbial loads and identify specific microbes in these beverages. Through a cross-sectional study, 467 samples were randomly...
October 09, 2025
Algorithmic trading has been revolutionising financial markets by using the advanced technology, such as the artificial intelligence (AI), to make the trading decisions. In this paper, a comprehensive comparative analysis was made about the impact of AI in algorithmic...
September 22, 2025
This study investigates investors’ perceptions of mutual funds as a funding source for leisure travel. We collected data from 115 respondents in Delhi using semi – structured questionnaire and convenience sampling. The results show that a significant percentage of investors...
August 26, 2025
Investment decision-making is significantly impacted by emotional intelligence (EI), which affects how people see risk, react to market swings, and overcome psychological biases. Important EI domains like self-awareness, self-regulation, and empathy contribute to improved...
Short research paper Demographic Influences and Adoption Behavior of UPI Applications: An Empirical Analysis
Syed Shahid Raza
, Praveen Gujjar J, , Lubna Ambreen, , Madappa M, , Nikitha K
August 20, 2025
India's digital payments landscape is rapidly transforming, with more individuals adopting digital transactions due to advancements in payment infrastructure. One of the key drivers of this shift is the widespread use of Unified Payments Interface (UPI) applications, which...
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