Advertising focuses on strategic communication that shapes consumer perceptions and supports managerial decision-making in dynamic markets. It examines message creation, media planning, and digital advertising tools that enhance brand visibility and organizational growth. The discipline emphasizes evidence-based evaluation of campaign effectiveness through analytics. It explores cultural, psychological, and economic influences on consumer responses, while assessing ethical and regulatory considerations. Advertising research contributes to innovation, persuasive communication, and sustainable promotional strategies aligned with modern business challenges.