Decision Making

Decision-making explores analytical, behavioral, and strategic processes that managers use to solve problems. It examines rationality, heuristics, biases, and uncertainty in organizational contexts. The discipline integrates data analytics, modeling, and forecasting to strengthen decision quality. It evaluates risk, alternatives, and expected outcomes in strategic and operational choices. Decision-making research enhances organizational performance, innovation, and resilience, supporting SJRBM’s mission of improving managerial judgment.