This study looks at the important role of Search Engine Optimization (SEO) and content marketing in the growth of mobile commerce (m-commerce) in Monrovia (Liberia). With more people using mobile phones in the country, m-commerce has become a key way to drive economic growth and increase access to digital services. However, the industry faces several challenges, such as limited technological infrastructure, low consumer trust in online transactions, and a lack of knowledge in digital marketing.
The research examines how SEO and content marketing can help overcome these challenges by making m-commerce platforms more visible on search engines, building consumer trust through useful content, and increasing user engagement.
By analyzing the current state of m-commerce in Monrovia, the study highlights the need for strong digital marketing strategies to tackle problems like poor internet infrastructure, low digital skills, and protect online transactions.
The study also looks at how SEO and content marketing can boost consumer confidence, which is crucial for the wider acceptance of m-commerce. It explores how these strategies can be customized to fit local needs, preferences, and digital habits, helping businesses grow by engaging more users. The research aims to provide useful advice for businesses, marketers, and policy makers in Monrovia on how to use SEO and content marketing effectively to support the growth of m-commerce.
The main goal of this study is to offer practical guidance to those involved in the digital economy, helping them improve their marketing efforts and contribute to the long-term growth of m-commerce in Monrovia, while addressing key challenges that could slow down progress.