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Marketing
Marketing is multiple set activities which starts creating a concept of product to bringing a product to the customer for its consumption.
Term marketing has been defined in multiple ways by multiple organizations. Business primarily can be defined as two different type business to customer i.e. (B2C) and business to business (B2B). Steps involved in the marketing would include process tailor made for these type of businesses. Processes involved in marketing i.e. broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; communication strategy; budgeting; and visioning long-term market development goals would differ for B2B and B2C businesses.
At Samvakti Journals we accept research paper / journals in the field of busniess marketing.
July 12, 2023 India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism... |
Marketing
Review Paper - Role of Customer Engagement in Building Customer Loyalty- A Literature Review Dr. Rohit Bansal , Nishita Pruthi October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor... |
Marketing
Review Paper - Role of Customer Engagement in Building Customer Loyalty- A Literature Review Dr. Rohit Bansal , Nishita Pruthi October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor... |
July 12, 2023 India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism... |
Marketing
Review Paper - Role of Customer Engagement in Building Customer Loyalty- A Literature Review Dr. Rohit Bansal , Nishita Pruthi October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor... |
July 12, 2023 India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism... |
Members of Editorial Board
Fortune Institute of International Business Member Since: Wed, 25th March 2020 |
School of Innovation and Management Member Since: Mon, 11th May 2020 |
Karnavati University Member Since: Sat, 30th May 2020 |
Amity Global Business School Member Since: Sat, 01st August 2020 |
IMM Business School Member Since: Fri, 01st May 2020 |
Chandigarh Group of Colleges Member Since: Tue, 13th October 2020 |
Asian Education Group Member Since: Sat, 08th June 2024 |
Justice K S Hegde Institute of Management Member Since: Thu, 19th March 2020 |
Members of Reviewer Board
Hindusthan College of Arts and Science Member Since: Thu, 09th July 2020 |
Sophia Girls' College Member Since: Fri, 12th February 2021 |
Amity Global Business School Member Since: Mon, 10th August 2020 |
Don Bosco College of Arts and Science Member Since: Thu, 19th March 2020 |
Member Since: Tue, 31st March 2020 |
Swayam Siddhi Mitra Sangh's degree college Member Since: Thu, 25th June 2020 |
Smt.Chandibai Himathmal Mansukhani College Member Since: Mon, 04th January 2021 |
Indra Gandhi Open University Member Since: Tue, 28th November 2023 |
Jagan Institute of Management Studies Member Since: Thu, 21st January 2021 |