Consumer Behavior

Consumer behavior investigates psychological, cultural, and social factors that shape consumer decisions and market trends. It examines motivations, attitudes, perceptions, and behavioral patterns that influence buying behavior. The discipline incorporates analytics to understand segmentation, preference formation, and loyalty. It studies digital consumer behavior shaped by technology and social platforms. Insights from consumer behavior guide strategic marketing, product development, and managerial decisions in competitive markets.
Samvakti Journal of Research in Business Management

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Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - Emotional intelligence and risk perception in investment decisions: A Comprehensive Review
Lakshmi R. , Praseeda Challapalli
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August 26, 2025
Investment decision-making is significantly impacted by emotional intelligence (EI), which affects how people see risk, react to market swings, and overcome psychological biases. Important EI domains like self-awareness, self-regulation, and empathy...
Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - Data to Delight: Liverating AI in enhancing customer Journeys
Meghana V. R , Prathibha Josephine
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May 14, 2025
Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as...
Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - An Exploration of Sharing Files and Intellectual Property Rights
Dr. Jitendra Kumar Singh
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December 12, 2021
Property law has been substantially eroded as a result of the rise of document uploading. Those who swap songs, videos, novels, and video games now account for up to 60% of Online activity. Due to the obvious modern software's prominence,...
Samvakti Journal of Research in Business Management - Consumer Behavior
Short research paper - Impact of Covid-19 on Education in India
Ms. Nausheen Parkar
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January 29, 2021
The coronavirus disease is highly infectious and transmittable from human to human. It originated in Wuhan city of China and was detected in December 2019. It spread in Wuhan city quickly. Soon the news of this deadliest virus spreads throughout the...
Samvakti Journal of Research in Business Management - Consumer Behavior
Short research paper - Impact of Covid-19 on Education in India
Ms. Nausheen Parkar
Download PDF
January 29, 2021
The coronavirus disease is highly infectious and transmittable from human to human. It originated in Wuhan city of China and was detected in December 2019. It spread in Wuhan city quickly. Soon the news of this deadliest virus spreads throughout the...
Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - Emotional intelligence and risk perception in investment decisions: A Comprehensive Review
Lakshmi R. , Praseeda Challapalli
Download PDF
August 26, 2025
Investment decision-making is significantly impacted by emotional intelligence (EI), which affects how people see risk, react to market swings, and overcome psychological biases. Important EI domains like self-awareness, self-regulation, and empathy...
Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - An Exploration of Sharing Files and Intellectual Property Rights
Dr. Jitendra Kumar Singh
Download PDF
December 12, 2021
Property law has been substantially eroded as a result of the rise of document uploading. Those who swap songs, videos, novels, and video games now account for up to 60% of Online activity. Due to the obvious modern software's prominence,...
Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - Data to Delight: Liverating AI in enhancing customer Journeys
Meghana V. R , Prathibha Josephine
Download PDF
May 14, 2025
Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as...
Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - Emotional intelligence and risk perception in investment decisions: A Comprehensive Review
Lakshmi R. , Praseeda Challapalli
Download PDF
August 26, 2025
Investment decision-making is significantly impacted by emotional intelligence (EI), which affects how people see risk, react to market swings, and overcome psychological biases. Important EI domains like self-awareness, self-regulation, and empathy...
Samvakti Journal of Research in Business Management - Consumer Behavior
Short research paper - Impact of Covid-19 on Education in India
Ms. Nausheen Parkar
Download PDF
January 29, 2021
The coronavirus disease is highly infectious and transmittable from human to human. It originated in Wuhan city of China and was detected in December 2019. It spread in Wuhan city quickly. Soon the news of this deadliest virus spreads throughout the...
Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - An Exploration of Sharing Files and Intellectual Property Rights
Dr. Jitendra Kumar Singh
Download PDF
December 12, 2021
Property law has been substantially eroded as a result of the rise of document uploading. Those who swap songs, videos, novels, and video games now account for up to 60% of Online activity. Due to the obvious modern software's prominence,...
Samvakti Journal of Research in Business Management - Consumer Behavior
Conference Paper - Data to Delight: Liverating AI in enhancing customer Journeys
Meghana V. R , Prathibha Josephine
Download PDF
May 14, 2025
Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as...

Members of Editorial Board

Dr. Kiran Jadhav
Bharatiya Vidya Bhavan
Member Since: Wed, 25th March 2020
Dr. SHANTI J
Amity Global Business School
BANGALORE , India
Member Since: Sat, 01st August 2020
Prof. Dr. Deependra Sharma
Karnavati University
Gandhinagar , India
Member Since: Sat, 30th May 2020
Dr. Nagaraj Samala
School of Innovation and Management
Hyderabad , India
Member Since: Mon, 11th May 2020
Ms. Akanksha Kathuria
K.R Mangalam University
Gurugram , India
Member Since: Sat, 08th June 2024
Prof. Dr. Nikhil Monga
Chandigarh Group of Colleges
Sahibzada Ajit Singh Nagar , India
Member Since: Tue, 13th October 2020

Members of Reviewer Board

Ms. Nausheen Parkar
Swayam Siddhi Mitra Sangh's degree college
Bhiwandi , India
Member Since: Thu, 25th June 2020
Ms. Jyoti Yadav
Indra Gandhi Open University
Gurgaon , India
Member Since: Tue, 28th November 2023
Dr. Deepika Saxena
Jagan Institute of Management Studies
New Delhi , India
Member Since: Thu, 21st January 2021
Dr. Avinash Pawar
India
Member Since: Tue, 31st March 2020
Mr. PRAPHUL SARMA
Hindusthan College of Arts and Science
Tamil Nadu , India
Member Since: Thu, 09th July 2020
Dr. Bala murugan
St Josephs College of Engineering OMR Chennai
Chennai , India
Member Since: Thu, 19th March 2020
Dr. SHANTI J
Alliance University
Bangalore , India
Member Since: Mon, 10th August 2020
Dr. Kajal Bhojwani
Smt.Chandibai Himathmal Mansukhani College
Ulhasnagar, Thane Dist, , India
Member Since: Mon, 04th January 2021