Market Research

Market research examines methods for collecting, analyzing, and interpreting market data to support strategic decisions. It studies consumer preferences, competitive landscapes, and market opportunities. The discipline integrates qualitative and quantitative research approaches. It evaluates analytics, forecasting, and digital research tools. Market research supports evidence-based marketing, product development, and organizational planning aligned with dynamic market conditions.
Samvakti Journal of Research in Business Management

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Samvakti Journal of Research in Business Management - Market Research
Conference Paper - Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore
Monisha A , Varun Raj R, Shruthi A
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July 10, 2025
Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home...
Samvakti Journal of Research in Business Management - Market Research
Conference Paper - The evolution of omni-channel retailing: Trends and Future Directions
Leelavathy H. C.
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May 21, 2025
E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is...
Samvakti Journal of Research in Business Management - Market Research
Conference Paper - Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, Dr. Meera Gupta, Dr. G.N. Katahare
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April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and...
Samvakti Journal of Research in Business Management - Market Research
Article - Various New and Emerging Techniques in Marketing Analytics to Understand Better the Customer Dynamics
Ms. Tejaswini Aala
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January 29, 2021
This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and...
Samvakti Journal of Research in Business Management - Market Research
Conference Paper - The evolution of omni-channel retailing: Trends and Future Directions
Leelavathy H. C.
Download PDF
May 21, 2025
E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is...
Samvakti Journal of Research in Business Management - Market Research
Article - Various New and Emerging Techniques in Marketing Analytics to Understand Better the Customer Dynamics
Ms. Tejaswini Aala
Download PDF
January 29, 2021
This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and...
Samvakti Journal of Research in Business Management - Market Research
Conference Paper - Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore
Monisha A , Varun Raj R, Shruthi A
Download PDF
July 10, 2025
Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home...
Samvakti Journal of Research in Business Management - Market Research
Conference Paper - Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, Dr. Meera Gupta, Dr. G.N. Katahare
Download PDF
April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and...
Samvakti Journal of Research in Business Management - Market Research
Conference Paper - The evolution of omni-channel retailing: Trends and Future Directions
Leelavathy H. C.
Download PDF
May 21, 2025
E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is...
Samvakti Journal of Research in Business Management - Market Research
Conference Paper - Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore
Monisha A , Varun Raj R, Shruthi A
Download PDF
July 10, 2025
Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home...
Samvakti Journal of Research in Business Management - Market Research
Conference Paper - Harnessing the Power of Brand Experience to Foster Brand Trust in the Digital Era
Ms. Srishti Tamrakar , Dr. O.P. Gupta, Dr. Meera Gupta, Dr. G.N. Katahare
Download PDF
April 17, 2025
In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and...
Samvakti Journal of Research in Business Management - Market Research
Article - Various New and Emerging Techniques in Marketing Analytics to Understand Better the Customer Dynamics
Ms. Tejaswini Aala
Download PDF
January 29, 2021
This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and...

Members of Editorial Board

Dr. SHANTI J
Amity Global Business School
BANGALORE , India
Member Since: Sat, 01st August 2020
Prof. Dr. Deependra Sharma
Karnavati University
Gandhinagar , India
Member Since: Sat, 30th May 2020
Dr. Nagaraj Samala
School of Innovation and Management
Hyderabad , India
Member Since: Mon, 11th May 2020
Dr. Praveen Gujjar J
JAIN (Deemed-to-be University)
Bengaluru, Karnataka , India
Member Since: Sat, 10th February 2024
Dr. Gaurav Joshi
Lal Bahadur Shastri Institute of Management
Delhi , India
Member Since: Tue, 01st October 2019
Dr. Kesavulu Poola
CMS - Jain University
Bengaluru , India
Member Since: Tue, 12th November 2024

Members of Reviewer Board

Ms. Jyoti Yadav
Indra Gandhi Open University
Gurgaon , India
Member Since: Tue, 28th November 2023
Dr. Deepika Saxena
Jagan Institute of Management Studies
New Delhi , India
Member Since: Thu, 21st January 2021
Dr. Bala murugan
St Josephs College of Engineering OMR Chennai
Chennai , India
Member Since: Thu, 19th March 2020
Dr. SHANTI J
Alliance University
Bangalore , India
Member Since: Mon, 10th August 2020
Dr. Kajal Bhojwani
Smt.Chandibai Himathmal Mansukhani College
Ulhasnagar, Thane Dist, , India
Member Since: Mon, 04th January 2021