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Samvakti Journal of Research in Business Management
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Review Paper -
2021.01.9 -
Open Access
Published On: October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other... |
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Article -
202009.49.297 -
Open Access
Published On: January 29, 2021 This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and channel. This paper tends to conjointly see that a... |
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Short research paper -
202007.50.283 -
Open Access
Published On: January 29, 2021 The coronavirus disease is highly infectious and transmittable from human to human. It originated in Wuhan city of China and was detected in December 2019. It spread in Wuhan city quickly. Soon the news of this deadliest virus spreads throughout the world. The news was only of Wuhan city and not of... |
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Article -
202007.392.49.263 -
Open Access
Published On: November 13, 2020 Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only is it what makes a memorable impression on... |
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Article -
202007.281.49.262 -
Open Access
Dr. Priya Makhija
, Dr. Elizabeth Chacko
Published On: November 03, 2020 COVID-19 has been declared pandemic by WHO, the impact of which is still getting assessed. The ways through which this situation has been handled world-wide is social distancing and lockdown. The decline in economic activity and constraints on people’s movements is impacting both manufacturing and... |
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Conference Paper -
sjrbm.2025.39 -
Open Access
Ms. Jyoti Shah Jyoti
, Sadiq Isa Yusuf , , Samuel Roman Onorato
Published On: April 24, 2025 This research paper examines the challenges and opportunities of implementing a sustainable transportation and logistics practices in Raipur, based on economic, social and environmental dimensions. Being the capital of Chhattisgarh, industrial and logistics hub located at strategic point in central... |
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Conference Paper -
sjrbm.2025.27 -
Open Access
Mr. Sadiq Isa Yusuf Yusuf
, Dr. Deepti Patnaik, , Nnamdi Humphrey Mbaebie
Published On: April 11, 2025 Sustainable Supply Chain Management (SSCM) plays a crucial role in shaping the economic, social and environmental sustainability of businesses in developing economies. This study investigates the challenges and opportunities of adopting SSCM in Kano State, Nigeria. Using mixed method approach, the... |
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Short research paper -
sjrbm.2025.66 -
Open Access
Published On: May 27, 2025 Diversity and Inclusion (D&I) initiatives have emerged as essential components for organizations striving to remain competitive, innovative, and resilient in today's global business environment. These initiatives not only foster a sense of belonging and equity among employees but also serve as... |
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Conference Paper -
sjrbm.2025.65 -
Open Access
Published On: April 11, 2025 This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were gathered from 85 respondents using an online... |
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Conference Paper -
sjrbm.2025.30 -
Open Access
Published On: May 14, 2025 Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as chatbots, predictive analytics, and... |
Pages
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Article -
202009.49.297 -
Open Access
Published On: January 29, 2021 This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and channel. This paper tends to conjointly see that a... |
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Conference Paper -
sjrbm.2025.89 -
Open Access
Published On: April 28, 2025 Before now, the growth of technology such as the internet, artificial intelligence, and technology-based payment solutions, financial institutions have adopted complex business models than ever before. This study focuses on Axis Bank and HDFC and draws a comparative analysis of the two about India’... |
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Review Paper -
2021.01.9 -
Open Access
Published On: October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor towards brand that may be superior to other... |
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Article -
sjrbm.2025.57 -
Open Access
Published On: July 13, 2025 In previous researches, the connections between customer perception of greenwashing and loyalty have been considered, but many have overlooked the potential mediating effect of customer trust. This particular investigation endeavours to address a notable gap in existing literature through an in-... |
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Conference Paper -
sjrbm.2025.27 -
Open Access
Published On: April 11, 2025 Sustainable Supply Chain Management (SSCM) plays a crucial role in shaping the economic, social and environmental sustainability of businesses in developing economies. This study investigates the challenges and opportunities of adopting SSCM in Kano State, Nigeria. Using mixed method approach, the... |
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Members of Editorial Board
Pages
Members of Reviewer Board
Pages
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2025) | 34 |
| General Issue 2 (2025) | 8 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2024) | 1 |
| General Issue 2 (2024) | 5 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2023) | 1 |
| General Issue 2 (2023) | 1 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2021) | 2 |
| General Issue 2 (2021) | 4 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2020) | 5 |
