Marketing is multiple set activities which starts creating a concept of product to bringing a product to the customer for its consumption.

Term marketing has been defined in multiple ways by multiple organizations. Business primarily can be defined as two different type business to customer i.e. (B2C) and business to business (B2B). Steps involved in the marketing would include process tailor made for these type of businesses. Processes involved in marketing i.e. broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; communication strategy; budgeting; and visioning long-term market development goals would differ for B2B and B2C businesses.

At Samvakti Journals we accept research paper / journals in the field of busniess marketing.