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Samvakti Journal of Research in Business Management
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Conference Paper -
sjrbm.2024.7 -
Open Access
Anushmita Baruah
, Dr. Sharmila Sharan
Published On: October 03, 2024 India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen Z, is making the world more sustainable. It... |
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Conference Paper -
sjrbm.2024.5 -
Open Access
Ananya Banik
, Neha Dey
Published On: September 22, 2024 This research delves into the role of Indian corporate philanthropy in bridging educational disparities. Analyzing CSR initiatives by companies like Reliance, Wipro, Bajaj Auto, Infosys, and Tata Steel, highlights their contributions to enhancing access, quality, and equity in education. Despite... |
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Conference Paper -
sjrbm.2024.8 -
Open Access
Published On: September 22, 2024 Sustainable development of green infrastructure in rural and hilly areas is imperative for balancing ecological health, economic growth, and community well-being. This study investigates the integration of green infrastructure practices tailored to the unique challenges and opportunities presented... |
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Review Paper -
2023.01.24 -
Open Access
Published On: July 07, 2024 The emergence of the digital era has positioned websites, apps, and social media platforms as crucial tools for disseminating information about sustainable tourism. Leveraging the potential of digital platforms is essential for effectively reaching and engaging consumers, emphasizing the need to... |
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Article -
2023.01.22 -
Open Access
Published On: October 16, 2023 The purpose of this paper is to advance and evaluate bankruptcy prediction models utilising multiple discriminant examination, regression investigation, and neural networks analysis for Indian enumerated firms. As a result, financial ratios are used to create bankruptcy prediction models three... |
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Conference Paper -
sjrbm.2025.24 -
Open Access
Published On: March 22, 2025 ChatGPT is an AI tool that is in the form of generative AI. It is a tool that allows the user to receive humanlike, videos, text and images which is generated by Artificial intelligence. It is found on the playstore as well as on the user’s website, with the help for this AI tool the user can ask... |
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Concept Paper -
sjrbm.2026.11 -
Open Access
Published On: July 14, 2026 Artificial Intelligence (AI) has fundamentally transformed how organisations manage and sustain customer relationships in competitive business environments. This paper presents a conceptual review and framework examining the role of AI in Customer Relationship Management (CRM), with particular... |
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Conference Paper -
sjrbm.2025.44 -
Open Access
Monisha A
, Varun Raj R, , Shruthi A
Published On: July 10, 2025 Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home shopping. This changing trend has made it hard for... |
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Short research paper -
sjrbm.2026.19 -
Open Access
Ms. Samriddhi Mishra
, Dr. Surabhi Singhal
Published On: May 10, 2026 Effective organisational communication plays a crucial role in enhancing employee performance, motivation, and workplace relationships. This study explores the impact of internal communication on employee performance from the employees’ perspective. While previous research has largely relied on... |
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Article -
sjrbm.2025.57 -
Open Access
Mr. Nazifi saleh
, Shinki Pandey, , Ibrahim A Ibrahim
Published On: July 13, 2025 In previous researches, the connections between customer perception of greenwashing and loyalty have been considered, but many have overlooked the potential mediating effect of customer trust. This particular investigation endeavours to address a notable gap in existing literature through an in-... |
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Conference Paper -
sjrbm.2025.75 -
Open Access
Published On: April 27, 2025 In this century “Artificial intelligence (AI) has been crucial in developing different sectors and the educational sector”. “This study explores the impact of Artificial Intelligence (AI) on education sustainability in Rwanda, using a mixed-methods approach involving data from 173 respondents out... |
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Short research paper -
sjrbm.2025.66 -
Open Access
Published On: May 27, 2025 Diversity and Inclusion (D&I) initiatives have emerged as essential components for organizations striving to remain competitive, innovative, and resilient in today's global business environment. These initiatives not only foster a sense of belonging and equity among employees but also serve as... |
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Conference Paper -
sjrbm.2025.18 -
Open Access
Published On: March 19, 2025 Healthcare professionals including doctors, nurses, and administrative staff, face high levels of stress, impacting their well-being and job performance. This comparative study focuses on the application of various behavioral change theories to manage stress in hospitals in Guwahati, Assam. The... |
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Conference Paper -
sjrbm.2025.84 -
Open Access
Published On: July 13, 2025 This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-... |
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Conference Paper -
sjrbm.2024.6 -
Open Access
Ankita Sarma
, Dr Sharmila Sharan
Published On: October 03, 2024 Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where the stakes are high for efficiency and... |
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| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2026) | 4 |
| General Issue 2 (2026) | 2 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2025) | 34 |
| General Issue 2 (2025) | 8 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2024) | 1 |
| General Issue 2 (2024) | 5 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2023) | 1 |
| General Issue 2 (2023) | 1 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2021) | 2 |
| General Issue 2 (2021) | 4 |
| Issue Name | Count of Research |
|---|---|
| General Issue 1 (2020) | 5 |
