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Samvakti Journal of Research in Business Management
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Conference Paper -
Open Access
Published On: March 16, 2025 India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1 acre land in Poruwa for litchi farming ensuring a... |
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Conference Paper -
Open Access
Khushi Sharma
Published On: March 16, 2025 This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate this flow of monetary expenditure to various... |
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Conference Paper -
Open Access
Ankita Sarma
, Dr Sharmila Sharan
Published On: October 03, 2024 Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where the stakes are high for efficiency and... |
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Conference Paper -
Open Access
Ananya Banik
, Sushnata Goswami
Published On: October 03, 2024 Rapid urbanization in Guwahati, a major city in northeast India, has significantly contributed to climate change, manifesting through increased greenhouse gas emissions, urban heat islands, and exacerbated flood risks. The unplanned expansion has led to the loss of green spaces, deforestation, and... |
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Conference Paper -
Open Access
Anushmita Baruah
, Dr. Sharmila Sharan
Published On: October 03, 2024 India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen Z, is making the world more sustainable. It... |
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Conference Paper -
Open Access
Published On: May 14, 2025 The acceptance of modern banking is not easy for everyone, as technology is not always readily accessible or understood by the entire population. Digital banking services offer a wide range of features, from viewing balances to making international payments, and these services cater to the masses... |
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Conference Paper -
Open Access
Published On: April 24, 2025 Transportation bottlenecks plays a crucial role in the industries of developing countries, especially where insufficient infrastructures, traffic jams and improper logistics systems influence the efficiency of supply chain. Raipur, being an industrial hub with urbanization potentials witnesses... |
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Conference Paper -
Open Access
Mr. Abhijit Misra
, Dr. Sudip kumar Sinha , , Dr. Subhas Ganguly
Published On: June 01, 2025 For the production of economical and quality steel castings in foundries, an appropriate refractory coating is of utmost significance for better surface finish of casting. Different types of coatings as per the casting type and design are used in large quantities in foundries all over India. So, a... |
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Conference Paper -
Open Access
Published On: April 11, 2025 This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were gathered from 85 respondents using an online... |
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Conference Paper -
Open Access
Published On: March 16, 2025 India is the 2nd largest producer of litchi in the world, and 8.88% of the total produce comes from Assam. The Tezpur litchi, organically cultivated in Sonitpur district received GI tag in 2013. In 2022, 99.1 acre land was added to the existing 66.1 acre land in Poruwa for litchi farming ensuring a... |
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Conference Paper - -
Open Access
Ms. Srishti Tamrakar -
, Dr. O.P. Gupta, , Dr. Meera Gupta, , Dr. G.N. Katahare
Published On: April 17, 2025 In the digital era, the dynamics of brand-consumer relationships have evolved significantly, with brand experience emerging as a vital factor in developing brand trust. This review paper aims to explore the interplay between brand experience and brand trust, particularly in the context of digital... |
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Conference Paper - -
Open Access
Published On: May 21, 2025 E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is propelled by the ubiquitous reach of the internet... |
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Conference Paper - -
Open Access
Pancham Barman -
, Dr. Rajat Bhattacharjee
Published On: March 19, 2025 An environmentally friendly substitute for the conventional linear economic paradigm of "take, make, dispose" is the circular economy (CE). The circular economy focuses on recycling, waste reduction, and resource efficiency in order to establish a closed-loop system with the least amount of... |
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Conference Paper - -
Open Access
Piyush Gupta -
, Prof. (Dr.) Soumitra Sen, , Amitabh Dey
Published On: March 19, 2025 Food establishments in Assam, encompassing a wide range of dining venues and food service operations, face increasing pressures to manage waste and resources efficiently. This study aims to optimize waste management and resource efficiency within these establishments by evaluating current practices... |
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Conference Paper - -
Open Access
Rituparna Baruah -
, Anu Sah
Published On: March 22, 2025 ChatGPT is an AI tool that is in the form of generative AI. It is a tool that allows the user to receive humanlike, videos, text and images which is generated by Artificial intelligence. It is found on the playstore as well as on the user’s website, with the help for this AI tool the user can ask... |
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Members of Editorial Board
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Members of Reviewer Board
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Issue 1 (2025)
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Business Management
Conference Paper - Evaluation of labour conditions and worker rights in the Tea industry with special reference to corramore Tea estate Rahi Masoom , Priyanka Swargiary March 22, 2025 The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in... Page No : 114 - 134 |
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Business Management
Conference Paper - Exploring the impact of ChatGPT on Academic ASSISTANCE: Perception and benefits among undergraduate students Rituparna Baruah , Anu Sah March 22, 2025 ChatGPT is an AI tool that is in the form of generative AI. It is a tool that allows the user to receive humanlike, videos, text and images which is generated by Artificial intelligence. It is found on the playstore as well as on the user’s website... Page No : 135 - 142 |
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Business Management
Conference Paper - A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati city Anurag Sarma , Ananya Banik March 23, 2025 The adoption of green packaging is essential for businesses seeking to reduce their environmental impact and meet rising consumer demand for sustainability. According to a 2023 report by Smithers, the global green packaging market is projected to... Page No : 143 - 174 |
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April 22, 2025 The impact of exchange rates volatility on global trade in Liberia, Liberia is located in West Africa with approximately 5,649,942 population which is equivalent to 0.07% of the total world population according to Worldometer[17] . A little nation... Page No : 224 - 243 |
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Entrepreneurship
Conference Paper - Refractory coating start-up and commercialisation plan for Indian Steel foundries with Chhattisgarh in context Mr. Abhijit Misra , Dr. Sudip kumar Sinha , Dr. Subhas Ganguly June 01, 2025 For the production of economical and quality steel castings in foundries, an appropriate refractory coating is of utmost significance for better surface finish of casting. Different types of coatings as per the casting type and design are used in... Page No : 465 - 483 |
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Issue 1 (2024)
Issue 2 (2024)
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Business Management
Conference Paper - Assessing the Impact of Rapid Urbanization on Climate Change in Guwahati: Exploring Green Infrastructure Solutions Ananya Banik , Sushnata Goswami October 03, 2024 Rapid urbanization in Guwahati, a major city in northeast India, has significantly contributed to climate change, manifesting through increased greenhouse gas emissions, urban heat islands, and exacerbated flood risks. The unplanned expansion has... Page No : 35 - 44 |
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Business Management
Conference Paper - Examining the Role of Indian Corporate Philanthropy in Bridging the Educational Gap Ananya Banik , Neha Dey September 22, 2024 This research delves into the role of Indian corporate philanthropy in bridging educational disparities. Analyzing CSR initiatives by companies like Reliance, Wipro, Bajaj Auto, Infosys, and Tata Steel, highlights their contributions to enhancing... Page No : 9 - 18 |
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Business Management
Conference Paper - Enhancing Educational Efficiency: Integrating ESG Criteria into Administrative Model Ankita Sarma , Dr Sharmila Sharan October 03, 2024 Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where... Page No : 45 - 59 |
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Business Management
Conference Paper - Gen Z’s Sustainability Imperative: Transforming Industrial ESG Frameworks for a Greener Future Anushmita Baruah , Dr. Sharmila Sharan October 03, 2024 India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen... Page No : 19 - 34 |
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Business Management
Conference Paper - Sustainable development of green infrastructure in rural Ruonglevaisuo (Tipaimukh), Manipur. Rebecca Lalsansuok September 22, 2024 Sustainable development of green infrastructure in rural and hilly areas is imperative for balancing ecological health, economic growth, and community well-being. This study investigates the integration of green infrastructure practices tailored to... Page No : 1 - 8 |
Issue 1 (2023)
Issue 2 (2023)
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October 16, 2023 The purpose of this paper is to advance and evaluate bankruptcy prediction models utilising multiple discriminant examination, regression investigation, and neural networks analysis for Indian enumerated firms. As a result, financial ratios are used... Page No : 1 - 15 |
Issue 1 (2021)
Issue 2 (2021)
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Marketing
Review Paper - Role of Customer Engagement in Building Customer Loyalty- A Literature Review Dr. Rohit Bansal , Nishita Pruthi October 03, 2021 Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor... Page No : 1 - 7 |
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December 02, 2021 In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in... Page No : 1 - 8 |
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Business Leadership
Conference Paper - Leadership Aspirations, Administration of Perception and Attitude Sh. Sachin Gupta December 12, 2021 Although charisma is a critical component of transformative leadership, there are currently no reliable methods of forecasting leaders charm in an administrative settings, according to research. We may examine the various types of charisma as well... Page No : 25 - 32 |
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Consumer Behavior
Conference Paper - An Exploration of Sharing Files and Intellectual Property Rights Dr. Jitendra Kumar Singh December 12, 2021 Property law has been substantially eroded as a result of the rise of document uploading. Those who swap songs, videos, novels, and video games now account for up to 60% of Online activity. Due to the obvious modern software's prominence,... Page No : 33 - 40 |
