Samvakti Journal of Research in Business Management

Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

AIM & SCOPE

SJRBM publishes research that advances knowledge in Business, Finance, Management, Leadership, Analytics, and Organizational innovation.

The Samvakti Journal of Research in Business Management (SJRBM) aims to advance theoretical and practical knowledge across core and emerging business disciplines. Its scope includes marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, and business analytics.

The journal welcomes empirical research, conceptual studies, case analyses, and interdisciplinary works linking business with economics, technology, innovation, and public policy. SJRBM supports research that enhances managerial decision-making, organizational development, and sustainable business growth.

It encourages contributions that explore contemporary challenges, digital transformation, and the evolving dynamics of global business environments.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.

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Conference Paper - sjrbm.2025.32 - Open Access
The role of UPI payment applications in driving sustainable practices
Swapna N. S , Saba Khan
PDF File
Published On: July 22, 2025
The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines the role of UPI apps in fostering sustainable...
Conference Paper - sjrbm.2025.84 - Open Access
Digital Marketing Strategies for E-Commerce Growth: An Analysis of Trends, Challenges, and Managerial Implications
Mr. Anuj Biswas , Dr. Shinki K Pandey
PDF File
Published On: July 13, 2025
This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-...
Article - sjrbm.2025.57 - Open Access
Greenwashing in financial technology: An examination of the influence of customer trust on consumer loyalty in Nigeria
Mr. Nazifi saleh , Shinki Pandey, Ibrahim A Ibrahim
PDF File
Published On: July 13, 2025
In previous researches, the connections between customer perception of greenwashing and loyalty have been considered, but many have overlooked the potential mediating effect of customer trust. This particular investigation endeavours to address a notable gap in existing literature through an in-...
Conference Paper - sjrbm.2025.46 - Open Access
Digital learning and future path in education: Opportunities, Challenges and Innovations
Shilpa Mary T , Lakshman K, Ranjini M. L.
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Published On: July 10, 2025
Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the evolution from traditional teaching methods to...
Conference Paper - sjrbm.2025.44 - Open Access
Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore
Monisha A , Varun Raj R, Shruthi A
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Published On: July 10, 2025
Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home shopping. This changing trend has made it hard for...

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Conference Paper - sjrbm.2025.16 - Open Access
Digital media consumerism
Khushi Sharma
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Published On: March 16, 2025
This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate this flow of monetary expenditure to various...
Article - 202004.293.49113.227 - Open Access
A Review of Capability Approach and its Application
Dr. Kiran Jadhav
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Published On: May 26, 2020
The capability approach, by Amartya Sen, has laid the novel foundation in the field of Economics and measuring and evaluating the well-being in all the aspects of the human life. The nature of development of economics has moved towards its central feature of the process of development and has...
Conference Paper - sjrbm.2025.19 - Open Access
A study on assessing the impact of CSR under Environmental, Social and Governance(ESG) criteria on corporate financial performance – Lohia Group Guwahati
N. Priya , Rahul Tiwary
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Published On: March 19, 2025
India’s Environmental, Social and governance (ECG) criteria is playing a crucial part India’s Environment, Social and Governance (ESG) criteria is playing a crucial part in corporate performance. ESG factors enhance reputation, brand, financial benefits, strategic benefits along with risk...
Review Paper - 2023.01.24 - Open Access
Sustainable development’s awareness in consumer’s in tourism industry a literature review
Shweta Oza , Dr. Kunjal Sinha
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Published On: July 07, 2024
The emergence of the digital era has positioned websites, apps, and social media platforms as crucial tools for disseminating information about sustainable tourism. Leveraging the potential of digital platforms is essential for effectively reaching and engaging consumers, emphasizing the need to...
Conference Paper - sjrbm.2025.20 - Open Access
Education awareness and behavioural change key drivers for advancing the circular economy
Pancham Barman , Dr. Rajat Bhattacharjee
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Published On: March 19, 2025
An environmentally friendly substitute for the conventional linear economic paradigm of "take, make, dispose" is the circular economy (CE). The circular economy focuses on recycling, waste reduction, and resource efficiency in order to establish a closed-loop system with the least amount of...

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Conference Paper - sjrbm.2025.84 - Open Access
Digital Marketing Strategies for E-Commerce Growth: An Analysis of Trends, Challenges, and Managerial Implications
 Mr. Anuj Biswas , Dr. Shinki K Pandey
PDF File
Published On: July 13, 2025
This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-...
Article - 202009.49.297 - Open Access
Various New and Emerging Techniques in Marketing Analytics to Understand Better the Customer Dynamics
 Ms. Tejaswini Aala
PDF File
Published On: January 29, 2021
This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and channel. This paper tends to conjointly see that a...
Conference Paper - 2021.01.13 - Open Access
Study on the Sustainable Project Management
 Sh Sachin Gupta
PDF File
Published On: December 12, 2021
Among the most pressing concerns of our time is the need to address sustainability in ongoing projects, including financial, social, and sustainable development. As a result of the growing emphasis on sustainable business operations, scholars as well as the professional community's opinions about...
Conference Paper - sjrbm.2025.53 - Open Access
Mitigating greenwashing in corporate social responsibility: Challenges, Impacts, and Optimal Solutions
 Rohit N. M. , Jeeva M
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Published On: May 03, 2025
Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability...
Conference Paper - sjrbm.2025.89 - Open Access
A Comparative Study of Digital Transformation of Axis Bank and HDFC Bank
 Ms. Tanu Singh , Apoorva Motghare, Rahul Agarwal, Shaily Kumari, Sidharth Pillai
PDF File
Published On: April 28, 2025
Before now, the growth of technology such as the internet, artificial intelligence, and technology-based payment solutions, financial institutions have adopted complex business models than ever before. This study focuses on Axis Bank and HDFC and draws a comparative analysis of the two about India’...

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Members of Editorial Board

Dr. Vinay Kandpal
Dehradun , India
Member Since: Fri, 01st May 2020
Ms. Akanksha Kathuria
K.R Mangalam University
Gurugram , India
Member Since: Sat, 08th June 2024
Dr. Kesavulu Poola
CMS - Jain University
Bengaluru , India
Member Since: Tue, 12th November 2024
Mr. Bharat Pandey
iNurture Education Solutions Pvt. Ltd.
Moradabad , India
Member Since: Sat, 02nd May 2020
Prof. Dr. Juin Choudhury
Acharya School of management-Bangalore
Bangalore , India
Member Since: Mon, 11th January 2021
Dr. Mukesh Agarwal
bhagwaan mahaveer law college and research center
jaipur , India
Member Since: Mon, 10th March 2025

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Members of Reviewer Board

Dr. SHANTI J
Alliance University
Bangalore , India
Member Since: Mon, 10th August 2020
Ms. Richika Kedia
The Assam Royal Global University
Guwahati , India
Member Since: Mon, 10th March 2025
Dr. Kajal Bhojwani
Smt.Chandibai Himathmal Mansukhani College
Ulhasnagar, Thane Dist, , India
Member Since: Mon, 04th January 2021

Pages

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2025) 34
General Issue 2 (2025) 8

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2024) 1
General Issue 2 (2024) 5

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2023) 1
General Issue 2 (2023) 1

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2021) 2
General Issue 2 (2021) 4

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2020) 5