Samvakti Journal of Research in Business Management

AIM and SCOPE
The Samvakti Journal of Research in Business Management (SJRBM) publishes high-quality scholarly research that advances knowledge across core and emerging areas of business and management. The journal provides a platform for theoretical, empirical, and interdisciplinary studies addressing contemporary managerial and organizational challenges.
Journal research business management publish paper samvakti
A Double-Blind Peer-Review Multi-Disciplinary Indexed Journal

SJRBM aims to advance theoretical and practical understanding in business and management disciplines. The journal covers areas including marketing, finance, human resource management, operations, strategy, entrepreneurship, leadership, analytics, and organizational studies.

The journal welcomes empirical research, conceptual papers, case analyses, and interdisciplinary studies that link business with economics, technology, innovation, and public policy. SJRBM supports research that contributes to evidence-based decision-making, organizational development, and sustainable business growth.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.

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Conference Paper - sjrbm.2025.32 - Open Access
The role of UPI payment applications in driving sustainable practices
Swapna N. S , Saba Khan
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Published On: July 22, 2025
The growing adoption of UPI payment applications in India has revolutionized the financial landscape by simplifying daily transactions and encouraging a cashless economy. Grounded in the principles of sustainable development, this research examines the role of UPI apps in fostering sustainable...
Conference Paper - sjrbm.2025.84 - Open Access
Digital Marketing Strategies for E-Commerce Growth: An Analysis of Trends, Challenges, and Managerial Implications
Mr. Anuj Biswas , Dr. Shinki K Pandey
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Published On: July 13, 2025
This study investigates the impact of digital marketing tactics on the growth, profitability, and customer retention of e-commerce enterprises, especially in emerging areas such as India. The research examines tactics like ‘Search Engine Optimization (SEO)’, ‘Social Media Marketing (SMM)’, Pay-Per-...
Article - sjrbm.2025.57 - Open Access
Greenwashing in financial technology: An examination of the influence of customer trust on consumer loyalty in Nigeria
Mr. Nazifi saleh , Shinki Pandey, Ibrahim A Ibrahim
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Published On: July 13, 2025
In previous researches, the connections between customer perception of greenwashing and loyalty have been considered, but many have overlooked the potential mediating effect of customer trust. This particular investigation endeavours to address a notable gap in existing literature through an in-...
Conference Paper - sjrbm.2025.46 - Open Access
Digital learning and future path in education: Opportunities, Challenges and Innovations
Shilpa Mary T , Lakshman K, Ranjini M. L.
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Published On: July 10, 2025
Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the evolution from traditional teaching methods to...
Conference Paper - sjrbm.2025.44 - Open Access
Examining the impact of online shopping on retail stores (OSRS) - A Study in Bangalore
Monisha A , Varun Raj R, Shruthi A
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Published On: July 10, 2025
Online shopping has become manifold in Bangalore and has turned out a serious threat to the already established retailing establishments. This is because Bangalore has a big, young population with high internet penetration, thereby opting for home shopping. This changing trend has made it hard for...

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Conference Paper - sjrbm.2025.16 - Open Access
Digital media consumerism
Khushi Sharma
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Published On: March 16, 2025
This study examines the trends of expenditure made by consumers on digital streaming platforms and on other complimentary products (like merchandise, internet data and concert tickets). With reference to survey in Oct 2024, an attempt to calculate this flow of monetary expenditure to various...
Article - 202004.293.49113.227 - Open Access
A Review of Capability Approach and its Application
Dr. Kiran Jadhav
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Published On: May 26, 2020
The capability approach, by Amartya Sen, has laid the novel foundation in the field of Economics and measuring and evaluating the well-being in all the aspects of the human life. The nature of development of economics has moved towards its central feature of the process of development and has...
Conference Paper - sjrbm.2025.19 - Open Access
A study on assessing the impact of CSR under Environmental, Social and Governance(ESG) criteria on corporate financial performance – Lohia Group Guwahati
N. Priya , Rahul Tiwary
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Published On: March 19, 2025
India’s Environmental, Social and governance (ECG) criteria is playing a crucial part India’s Environment, Social and Governance (ESG) criteria is playing a crucial part in corporate performance. ESG factors enhance reputation, brand, financial benefits, strategic benefits along with risk...
Conference Paper - sjrbm.2025.20 - Open Access
Education awareness and behavioural change key drivers for advancing the circular economy
Pancham Barman , Dr. Rajat Bhattacharjee
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Published On: March 19, 2025
An environmentally friendly substitute for the conventional linear economic paradigm of "take, make, dispose" is the circular economy (CE). The circular economy focuses on recycling, waste reduction, and resource efficiency in order to establish a closed-loop system with the least amount of...
Review Paper - 2023.01.24 - Open Access
Sustainable development’s awareness in consumer’s in tourism industry a literature review
Shweta Oza , Dr. Kunjal Sinha
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Published On: July 07, 2024
The emergence of the digital era has positioned websites, apps, and social media platforms as crucial tools for disseminating information about sustainable tourism. Leveraging the potential of digital platforms is essential for effectively reaching and engaging consumers, emphasizing the need to...

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Conference Paper - 2021.01.12 - Open Access
A Study on Consumer Decision-Making Process
 Dr Anubhav Soni
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Published On: December 02, 2021
In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in this domain of purchasing policymaking procedure in...
Conference Paper - sjrbm.2025.31 - Open Access
An empirical study on artificial intelligence (AI's) role in simplifying the interview process: transforming complex candidate selection into a streamlined procedure
 Vaddi Siva Sai Kumar , Archana Srinivas, Swathi Kantharaju, Ziyad Mohammad M K, Perugu Sai Manoj
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Published On: May 18, 2025
The integration of Artificial Intelligence (AI) in recruitment processes has revolutionized the traditional methods of candidate selection, transforming it into a more efficient and streamlined approach. AI-powered tools and machine learning models are increasingly being used to automate various...
Short research paper - sjrbm.2025.118 - Open Access
Mapping the dimensions of integrated reporting disclosure practices: insights from Indian corporates
 Mannoj Agarwalaa
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Published On: August 07, 2025
India's corporate reporting system has become increasingly dynamic in response to evolving stakeholder information needs and ongoing legislative changes. Indian enterprises are progressively investing financial resources and expertise to manage and communicate the economic, environmental, and...
Conference Paper - sjrbm.2025.100 - Open Access
Refractory coating start-up and commercialisation plan for Indian Steel foundries with Chhattisgarh in context
 Mr. Abhijit Misra , Dr. Sudip kumar Sinha , Dr. Subhas Ganguly
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Published On: June 01, 2025
For the production of economical and quality steel castings in foundries, an appropriate refractory coating is of utmost significance for better surface finish of casting. Different types of coatings as per the casting type and design are used in large quantities in foundries all over India. So, a...
Conference Paper - sjrbm.2025.46 - Open Access
Digital learning and future path in education: Opportunities, Challenges and Innovations
 Shilpa Mary T , Lakshman K, Ranjini M. L.
PDF File
Published On: July 10, 2025
Digital learning has fundamentally transformed the higher education landscape by enhancing accessibility, scalability and personalization of educational delivery (Siemens G, 2005) [21]; (World Economic Forum, 2020) [24]. This study examines the evolution from traditional teaching methods to...

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Members of Editorial Board

Dr. Kesavulu Poola
CMS - Jain University
Bengaluru , India
Member Since: Tue, 12th November 2024
Dr. Praveen Gujjar J
JAIN (Deemed-to-be University)
Bengaluru, Karnataka , India
Member Since: Sat, 10th February 2024
Prof. Dr. Nikhil Monga
Chandigarh Group of Colleges
Sahibzada Ajit Singh Nagar , India
Member Since: Tue, 13th October 2020
Dr. Santhosh kumar
Cochin University of Science and Technology
Kochi , India
Member Since: Tue, 14th July 2020
Dr. Mukesh Agarwal
bhagwaan mahaveer law college and research center
jaipur , India
Member Since: Mon, 10th March 2025
Ms. Akanksha Kathuria
K.R Mangalam University
Gurugram , India
Member Since: Sat, 08th June 2024

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Members of Reviewer Board

Dr. Bhawana Sharma
Sophia Girls' College
Ajmer , India
Member Since: Fri, 12th February 2021
Dr. SILKY Gupta
SBBS University
Member Since: Fri, 24th April 2020
Ms. Jyoti Yadav
Indra Gandhi Open University
Gurgaon , India
Member Since: Tue, 28th November 2023

Pages

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2025) 34
General Issue 2 (2025) 8

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2024) 1
General Issue 2 (2024) 5

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2023) 1
General Issue 2 (2023) 1

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2021) 2
General Issue 2 (2021) 4

Samvakti Journal of Research in Business Management

Issue Name Count of Research
General Issue 1 (2020) 5