Samvakti Journal of Research in Business Management

Journal research business management publish paper samvakti

Samvakti Journal of Research in  Business Management is a peer-reviewed scientific journal that was established with the aim to provide and support platform to researchers and practitioners for publication of high-quality and innovative research papers having impact on the practical applications leading to discussions on diverse and emerging trends in Business Management. we accept papers in multiple disciplines.

Access Type
  • Open Access
  • Paid Access
Open Access Publication Charges
₹1,000.00
ISSN (Online) 2582-8347
Publication Starting Year : Online July 2020
Language English
Publication Frequency
  • Semiannual.
  • June and December every year.
  • Special issue as per request.

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Conference Paper - Open Access
The evolution of omni-channel retailing: Trends and Future Directions
Leelavathy H. C.
PDF File
Published On: May 21, 2025
E-commerce, often referred to as electronic or internet commerce, encompasses the digital exchange of goods and services via online platforms, enabled by electronic transactions and fortified payment systems. The astonishing surge of e-commerce is propelled by the ubiquitous reach of the internet...
Conference Paper - Open Access
An empirical study on artificial intelligence (AI's) role in simplifying the interview process: transforming complex candidate selection into a streamlined procedure
Vaddi Siva Sai Kumar , Archana Srinivas, , Swathi Kantharaju, , Ziyad Mohammad M K, , Perugu Sai Manoj
PDF File
Published On: May 18, 2025
The integration of Artificial Intelligence (AI) in recruitment processes has revolutionized the traditional methods of candidate selection, transforming it into a more efficient and streamlined approach. AI-powered tools and machine learning models are increasingly being used to automate various...
Conference Paper - Open Access
Data to Delight: Liverating AI in enhancing customer Journeys
Meghana V. R , Prathibha Josephine
PDF File
Published On: May 14, 2025
Artificial Intelligence (AI) has emerged as a transformative force in shaping customer experiences by enhancing personalization, improving service efficiency, and fostering engagement. As businesses increasingly integrate AI-driven solutions such as chatbots, predictive analytics, and...
Conference Paper - Open Access
Age, education, and source of knowledge as the game changer for use pattern of digital banking services
Shubha , Dr. Syed Rajeena
PDF File
Published On: May 14, 2025
The acceptance of modern banking is not easy for everyone, as technology is not always readily accessible or understood by the entire population. Digital banking services offer a wide range of features, from viewing balances to making international payments, and these services cater to the masses...
Conference Paper - Open Access
Mitigating greenwashing in corporate social responsibility: Challenges, Impacts, and Optimal Solutions
Rohit N. M. , Jeeva M
PDF File
Published On: May 03, 2025
Greenwashing undermines the credibility of Corporate Social Responsibility (CSR) by misleading stakeholders and creating ethical dilemmas that weaken consumer trust. This paper explores the prevalence of greenwashing in CSR, particularly in emerging markets, and its implications for sustainability...

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Article - Open Access
Various New and Emerging Techniques in Marketing Analytics to Understand Better the Customer Dynamics
Ms. Tejaswini Aala
PDF File
Published On: January 29, 2021
This paper examines the proper set of circumstances and potentialities arising from huge knowledge in selling, specifically on 5 major knowledge dimensions that area unit particularly knowledge touching on customers, products, time, location and channel. This paper tends to conjointly see that a...
Review Paper - Open Access
Sustainable development’s awareness in consumer’s in tourism industry a literature review
Shweta Oza , Dr. Kunjal Sinha
PDF File
Published On: July 07, 2024
The emergence of the digital era has positioned websites, apps, and social media platforms as crucial tools for disseminating information about sustainable tourism. Leveraging the potential of digital platforms is essential for effectively reaching and engaging consumers, emphasizing the need to...
Article - Open Access
COVID-19 lockdown: Impact on migrant workers and suggestive measures
Dr. Priya Makhija , Dr. Elizabeth Chacko
PDF File
Published On: November 03, 2020
COVID-19 has been declared pandemic by WHO, the impact of which is still getting assessed. The ways through which this situation has been handled world-wide is social distancing and lockdown. The decline in economic activity and constraints on people’s movements is impacting both manufacturing and...
Article - Open Access
THE BANKRUPTCY TREND OF INDIAN COMPANIES: UNDERSTANDING THE SIGNIFICANCE OF RISK ASSESSMENT MODELS
Prof. Prajakta Khule
PDF File
Published On: October 16, 2023
The purpose of this paper is to advance and evaluate bankruptcy prediction models utilising multiple discriminant examination, regression investigation, and neural networks analysis for Indian enumerated firms. As a result, financial ratios are used to create bankruptcy prediction models three...
Article - Open Access
Managing brand in tough times: A review of literature for future marketing
Mr. Jagdeep Dhillon
PDF File
Published On: November 13, 2020
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Branding is important because not only is it what makes a memorable impression on...

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Conference Paper - - Open Access
Evaluation of labour conditions and worker rights in the Tea industry with special reference to corramore Tea estate
Rahi Masoom - , Priyanka Swargiary
PDF File
Published On: March 22, 2025
The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in this industry. Against this backdrop, the paper...
Conference Paper - - Open Access
Evaluating the Role of Digital Technologies in Strengthening Youth Entrepreneurial Competitiveness: A Case Study of Kalinga University in Raipur City
Mr. Nazifi saleh - , Marieta Jagdalla
PDF File
Published On: April 11, 2025
This study investigates the role of digital technologies in strengthening youth entrepreneurial competitiveness at Kalinga University in Raipur City. A survey method was employed, with respondents drawn from Kalinga University students. Data were gathered from 85 respondents using an online...
Review Paper - - Open Access
Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review
Shweta Oza
PDF File
Published On: July 12, 2023
India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of...
Conference Paper - - Open Access
Impact of Artificial Intelligence on Rwanda's Educational Sustainability
Ms. Emelyne Uwonkunda - , Niyitanga Gilbert Beco
PDF File
Published On: April 27, 2025
In this century “Artificial intelligence (AI) has been crucial in developing different sectors and the educational sector”. “This study explores the impact of Artificial Intelligence (AI) on education sustainability in Rwanda, using a mixed-methods approach involving data from 173 respondents out...
Review Paper - - Open Access
Sustainable development’s awareness in consumer’s in tourism industry a literature review
Shweta Oza
PDF File
Published On: July 07, 2024
The emergence of the digital era has positioned websites, apps, and social media platforms as crucial tools for disseminating information about sustainable tourism. Leveraging the potential of digital platforms is essential for effectively reaching and engaging consumers, emphasizing the need to...

Pages

Members of Editorial Board

Prof. Dr. Juin Choudhury
Acharya School of management-Bangalore
Bangalore , India
Member Since: Mon, 11th January 2021
Prof. Dr. Dilip Nandkeolyar
IMM Business School
Delhi , India
Member Since: Fri, 01st May 2020
Mr. Bharat Pandey
iNurture Education Solutions Pvt. Ltd.
Moradabad , India
Member Since: Sat, 02nd May 2020
Dr. Santhosh kumar
Cochin University of Science and Technology
Kochi , India
Member Since: Tue, 14th July 2020
Dr. Vinay Kandpal
Dehradun , India
Member Since: Fri, 01st May 2020
Prof. Dr. Maninder Kaur
Guru Nanak Institute of Management
New Delhi , India
Member Since: Wed, 22nd November 2023
Prof. Dr. Deependra Sharma
Karnavati University
Gandhinagar , India
Member Since: Sat, 30th May 2020

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Members of Reviewer Board

Ms. Mona Ratnesh
Amity University Jharkhand
Ranchi , India
Member Since: Wed, 06th May 2020
Dr. Deepika Saxena
Jagan Institute of Management Studies
New Delhi , India
Member Since: Thu, 21st January 2021
Dr. Avinash Pawar
India
Member Since: Tue, 31st March 2020

Pages

Issue 1 (2025)

Displaying 11 - 15 of 32
Business Management
Conference Paper - Evaluation of labour conditions and worker rights in the Tea industry with special reference to corramore Tea estate
Rahi Masoom , Priyanka Swargiary
Download PDF
March 22, 2025
The Tea Industry is a significant economic sector in India, especially in the Northeastern Regions. The tea industry, being labor-intensive, directly employs millions of workers; hundreds of workers are often employed under challenging conditions in...
Page No : 114 - 134
Business Management
Conference Paper - Exploring the impact of ChatGPT on Academic ASSISTANCE: Perception and benefits among undergraduate students
Rituparna Baruah , Anu Sah
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March 22, 2025
ChatGPT is an AI tool that is in the form of generative AI. It is a tool that allows the user to receive humanlike, videos, text and images which is generated by Artificial intelligence. It is found on the playstore as well as on the user’s website...
Page No : 135 - 142
Business Management
Conference Paper - A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati city
Anurag Sarma , Ananya Banik
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March 23, 2025
The adoption of green packaging is essential for businesses seeking to reduce their environmental impact and meet rising consumer demand for sustainability. According to a 2023 report by Smithers, the global green packaging market is projected to...
Page No : 143 - 174
Finance
Conference Paper - The impact of exchange rate volatility on international trade (a case study conducted in Pleebo city, Maryland county, Liberia 2020-2025)
James Mikel Harmon
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April 22, 2025
The impact of exchange rates volatility on global trade in Liberia, Liberia is located in West Africa with approximately 5,649,942 population which is equivalent to 0.07% of the total world population according to Worldometer[17] . A little nation...
Page No : 224 - 243
Entrepreneurship
Conference Paper - Refractory coating start-up and commercialisation plan for Indian Steel foundries with Chhattisgarh in context
Mr. Abhijit Misra , Dr. Sudip kumar Sinha , Dr. Subhas Ganguly
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June 01, 2025
For the production of economical and quality steel castings in foundries, an appropriate refractory coating is of utmost significance for better surface finish of casting. Different types of coatings as per the casting type and design are used in...
Page No : 465 - 483

Pages

Issue 1 (2024)

Displaying 1 - 1 of 1

Issue 2 (2024)

Displaying 1 - 5 of 5
Business Management
Conference Paper - Assessing the Impact of Rapid Urbanization on Climate Change in Guwahati: Exploring Green Infrastructure Solutions
Ananya Banik , Sushnata Goswami
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October 03, 2024
Rapid urbanization in Guwahati, a major city in northeast India, has significantly contributed to climate change, manifesting through increased greenhouse gas emissions, urban heat islands, and exacerbated flood risks. The unplanned expansion has...
Page No : 35 - 44
Business Management
Conference Paper - Examining the Role of Indian Corporate Philanthropy in Bridging the Educational Gap
Ananya Banik , Neha Dey
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September 22, 2024
This research delves into the role of Indian corporate philanthropy in bridging educational disparities. Analyzing CSR initiatives by companies like Reliance, Wipro, Bajaj Auto, Infosys, and Tata Steel, highlights their contributions to enhancing...
Page No : 9 - 18
Business Management
Conference Paper - Enhancing Educational Efficiency: Integrating ESG Criteria into Administrative Model
Ankita Sarma , Dr Sharmila Sharan
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October 03, 2024
Integrating Environmental, Social, and Governance (ESG) basis in administrative models is gradually being demanded in all sectors highlighting the importance for sustainable development and responsible governance. In an area such as education, where...
Page No : 45 - 59
Business Management
Conference Paper - Gen Z’s Sustainability Imperative: Transforming Industrial ESG Frameworks for a Greener Future
Anushmita Baruah , Dr. Sharmila Sharan
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October 03, 2024
India has one of the largest youngest populations globally (Ministry of External Affairs Govt. of India, 2021). Generation Z, often abbreviated as Gen Z, refers to the young people born between 1997-2012 with current age group of 12yrs – 27yrs. Gen...
Page No : 19 - 34
Business Management
Conference Paper - Sustainable development of green infrastructure in rural Ruonglevaisuo (Tipaimukh), Manipur.
Rebecca Lalsansuok
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September 22, 2024
Sustainable development of green infrastructure in rural and hilly areas is imperative for balancing ecological health, economic growth, and community well-being. This study investigates the integration of green infrastructure practices tailored to...
Page No : 1 - 8

Issue 1 (2023)

Displaying 1 - 1 of 1

Issue 2 (2023)

Displaying 1 - 1 of 1
Finance
Article - THE BANKRUPTCY TREND OF INDIAN COMPANIES: UNDERSTANDING THE SIGNIFICANCE OF RISK ASSESSMENT MODELS
Prof. Prajakta Khule
Download PDF
October 16, 2023
The purpose of this paper is to advance and evaluate bankruptcy prediction models utilising multiple discriminant examination, regression investigation, and neural networks analysis for Indian enumerated firms. As a result, financial ratios are used...
Page No : 1 - 15

Issue 1 (2021)

Displaying 1 - 2 of 2

Issue 2 (2021)

Displaying 1 - 4 of 4
Marketing
Review Paper - Role of Customer Engagement in Building Customer Loyalty- A Literature Review
Dr. Rohit Bansal , Nishita Pruthi
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October 03, 2021
Customer engagement may be defined as engaging customers with a brand as well as with other customers. In recent years, term Customer engagement has emerged in both academic literature and practitioner discussions as a customer loyalty predictor...
Page No : 1 - 7
Decision Making
Conference Paper - A Study on Consumer Decision-Making Process
Dr Anubhav Soni
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December 02, 2021
In recent years, research into consumer behavior and how they make decisions has progressed, and it has become a major topic in the marketing community and academia. This study includes an exhaustive literature evaluation of educational papers in...
Page No : 1 - 8
Business Leadership
Conference Paper - Leadership Aspirations, Administration of Perception and Attitude
Sh. Sachin Gupta
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December 12, 2021
Although charisma is a critical component of transformative leadership, there are currently no reliable methods of forecasting leaders charm in an administrative settings, according to research. We may examine the various types of charisma as well...
Page No : 25 - 32
Consumer Behavior
Conference Paper - An Exploration of Sharing Files and Intellectual Property Rights
Dr. Jitendra Kumar Singh
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December 12, 2021
Property law has been substantially eroded as a result of the rise of document uploading. Those who swap songs, videos, novels, and video games now account for up to 60% of Online activity. Due to the obvious modern software's prominence,...
Page No : 33 - 40

Issue 1 (2020)

Displaying 1 - 5 of 5